Beyoncé is bringing the heat. After performing her new single “Grown Woman” for the first time live in Paris on Wednesday, the Pop icon reveals her anticipated H&M commercial.
In the tropical and provocative ad, Bey flaunts her toned bikini body as she models the retail brands new summer collection of swimwear and beachwear. The 90-second spot, which was spot in the Bahamas, also features the debut of her Sia-penned song, “Standing On The Sun.”
“I’ve always liked H&M’s focus on fun and affordable fashion,” says Beyoncé. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The new line will be available beginning in May at H&M stores worldwide and online. Watch Bey soak up the sun below:
LOVE IT!