To go along with her incredible breakout year in 2017, SZA is kicking off 2018 as one of the new faces of Gap.
The “Love Galore” singer joins producer Metro Boomin and buzzing new songstress Sabrina Claudio, among others in the clothing brand’s “Logo Remix” campaign, which celebrates the brand’s nearly 50-year history by remixing Gap logos from past decades.
The 60-second spot finds them dancing to an updated version of the Thompson Twins’ “Hold Me Now,” which was remixed by Metro Boomin. They are joined by actor Miles Heizer (“13 Reasons Why”), actress Awkwafina (Ocean’s 8), comedian Naomi Watanabe, YouTuber Connor Franta, and more, all decked out in Gap’s “Logo Remix” collection of tees, sweatshirts, and rugby shirts.
“Definitely don’t even know how I low-key got gifted the opportunity to be involved with them, just because they’re super iconic and only have worked with iconic people,” SZA told Mic.
“It ended up being something really beautiful and really cool and really nostalgic and positive,” SZA added. “It’s so funny how this whole iconoclast of different people and different ideas came together. It’s Gap! It’s weird. It’s like, anything is possible. I wondered if Stevie Nicks was going to just pop out of nowhere. Gap is like the fashion Disney. It’s like Got Milk in that it’s mysteriously always messaging the cool stuff.”
This is just the latest ad campaign for SZA, who also recently linked up with six emerging artists to remix Bo Diddley’s “You Can’t Judge a Book by Its Cover,” as part of Mastercard’s “Start Something Priceless” campaign.
The song’s meaning resonated with SZA, who spoke about it during the making of the music video. “The way we perceive each other has nothing to do with who we are,” she explained. “Self-acceptance usually comes when you’re fed up trying to be somebody else.”
