August Alsina Previews New Single “Song Cry” in Video Trailer


August Alsina sets an emotional tone for his forthcoming sophomore album This Thing Called Life with a trailer for his upcoming single “Song Cry.”

In the clip, which he co-directed with his frequent collaborator Payne Lindsey, Alsina narrates with a deep personal poem, “There’s so much pain that lies within my eyes, like my brothers tragic demise. These tears I just can’t hide.”

A woman’s bloodcurdling cry can be heard alongside images of protests in Ferguson and footage of August fainting onstage.  The clip concludes with a snippet of “Song Cry,” which is produced by Brandon “Bam” Hodge.

This Thing Called Life is due out later this year via NNTME/Def Jam Records.

Check out the trailer below:


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  • 88

    Sounds good.

  • prettyboijay

    he looks so good

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