Kelly Rowland is having a very fierce year! While the R&B songstress has started working on her new album and landed other endorsement deals, she has now been tapped to join other artists and producers in Pepsi’s new fútbol campaign.
Announcing that they will be releasing a compilation LP to celebrate soccer during the World Cup, beverage tycoon Pepsi has decided to call on many stars to help the project come to life.
Titled Beats of the Beautiful Game, the new project will serve as a visual album. The concept behind the interesting album is to unite some of the biggest names in music and film to help with the celebration of the sport.
“I was immediately attracted to ‘The Game’ because I can identify with its theme of overcoming challenges and finding your voice. It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports and film together,” says Kelly Rowland. “As an artist – and a huge film and sports fan – it’s been an incredible experience.”
Her single, “The Game” will have a video directed by Spike Lee, while the projects leading single “Heroes” by Janelle Monae, is out now. In addition to Kelly and Janelle, heavy hitters like Timabaland, Spike Lee, Idris Elba and more are set to be featured on the project.
The album, which will be a collection of 11 anthem-like songs, will hit shelves in the U.S. on June 10. In an effort to run alongside top contender and main sponsor of the World Cup, Coca-Cola, Pepsi’s newest marketing tool is nothing short of genius.
So, tell us: Will you be going to grab the new album when it drops next month?