All roads are leading to New Orleans this July 4th weekend for the 20th ESSENCE Festival! Getting fans ready for the extravagant weekend, ESSENCE has partnered with Walmart for “The Road to ESSENCE Festival” mini-tour series. Kicking off this Saturday, April 26 the events will give residents a free day of live music, empowering conversations, cool give-aways and much more!
The action will take place at Walmart stores and will feature an entertaining combination of empowering conversations with local influencers and live performances from music acts such as Tank, Sevyn Streeter, Marsha Ambrosius, Syleena Johnson, Avery*Sunshine and more. Free and open to the public, local residents will have the opportunity to participate in workshops, attend panel discussions and hear from ESSENCE editors and motivational speakers such as renowned clinical psychologist, Dr. Sherry Blake, professor and entertainment manager, Dr. Syleecia Thompson and more.
“With a shared commitment to help people live better, ESSENCE and Walmart have partnered to bring empowerment and entertainment to the community,” said Michelle Ebanks, President, ESSENCE. “Road to ESSENCE Festival is an exciting opportunity for our partners to engage our audience early and bring the Festival experience of live music, celebrity entertainment, inspirational conversation and giveaways directly to the backyards of our ESSENCE Festival family.”
Check out the tour dates below: