This month, adidas also partnered with GlobalGrind.com to promote the adidas Originals Neighborhood. To commemorate the collaboration, I’ll be providing four video updates to Global Grind. Here’s my first entry in that series: That’s right – you heard it first – hit me with a tweet telling me what you’re doing to make your community better and I’ll be picking 2 of the best answers to give away a free pair of kicks or a jacket from me, adidas and globalGrind.com. Make sure to tag your tweet #RyanAdidas. You can also leave longer answers in my comments here or on my globalGrind blog entry. I’ll be reading and I look forward to hearing about how you’re doing your best to make your world better.

For the first time in footwear history, adidas created an online experience triggered by their exclusive collection of sneakers, the adidas Originals AR Game Pack. Using AR technology combined with your computer, the adidas Neighborhood will come to life, unlocking an introduction from yours truly. I filmed this in the UK last fall and it’s finally up and rockin’ at the adidas Originals website.