Sean “Diddy” Combs and DeLeón Tequila have officially announced a partnership with Billboard that includes the introduction of the DeLeón 100. The DeLeón 100 will recognize 100 trailblazers nationwide. The new campaign reinforces the importance of disrupting the status quo and shaping your own future.
“The DeLeón 100 is all about recognizing the tastemakers and trailblazers who are bringing music, and culture, to the next level,” said Sean “Diddy” Combs. “I’m always searching for people who are bold, fearless and doing their part to shape the future. Now, in partnership with Billboard, I will be celebrating and sharing their inspiring stories with the world.”