Looking at the climate of today’s music industry it’s hard to believe that any artist has the potential to last a full decade. We’ve witnessed labels invest millions of dollars in artists off a single hit record, but neither party has the means to sustain the success longer than the record’s lifespan. We’re in a space where it’s bigger than just the song — hell, it’s bigger than just the music. A full on connection needs to be made between the artist and the people for any type of sustained success, and honestly, that’s how it always should be. It needs to be authentic, it needs to be real.
Ten years ago, a young emerging R&B singer from Petersburg, Virginia named, Tremaine “Trey Songz” Neverson, released his debut studio album I Gotta Make It on Atlantic Records, and it by no means shattered sales records in its first week. In fact the record debuted at #20 on the Billboard 200 chart and slipped off the charts soon after, but what really stuck with R&B fans was his dedication to the music and his followers. It’s that support and relationship that pushed Trey to produce successful follow-up albums, each one charting higher than the last, until he finally grabbed that #1 spot on Billboard more than seven years later.
It was his evolution from that scrappy, scrawny singer belting out “Gotta Go” to the confident, successful veteran on “Slow Motion” that the public admired. People were invested in this talented singer’s journey and eventually when he did make it, it was met him with open arms and unwavering support.
The rise of Trey Songz is worth documenting because the genuine support for him is as palpable as it is powerful, with each album adding a new layer and dimension right before our eyes. Peep our dissection of Trey’s rise through each and every album as we celebrate a decade of his work.