Sean “Diddy” Combs and DeLeón Tequila have officially announced a partnership with Billboard that includes the introduction of the DeLeón 100. The DeLeón 100 will recognize 100 trailblazers nationwide. The new campaign reinforces the importance of disrupting the status quo and shaping your own future.
“The DeLeón 100 is all about recognizing the tastemakers and trailblazers who are bringing music, and culture, to the next level,” said Sean “Diddy” Combs. “I’m always searching for people who are bold, fearless and doing their part to shape the future. Now, in partnership with Billboard, I will be celebrating and sharing their inspiring stories with the world.”
Tonight (Dec. 15), DeLeón and Billboard extend the message by inducting the first members into the elite DeLeón 100. The private celebration, that will take place in Los Angeles, features an intimate live performance by GRAMMY-winning singer/songwriter – Miguel and showcases some of the other rising stars. During the evening, seven tastemakers will be named to the group including the GRAMMY winner and music pioneers Teyana Taylor, Machine Gun Kelly, Dave East, Vic Mensa, Arantza and Clay.
In February DeLeón and Billboard will release an introspective on Miguel, showcasing how he is taking his career to the next level. The full DeLeón 100 roster will be released in the February print issue of Billboard Magazine which hits newsstands on February 10th.
(Photo by Gary Gershoff / Getty Images)