Who says it’s too hot to chill in the desert? Certainly not PARTYNEXTDOOR.
The OVO Sound singer, who’s still riding the wave of his recent album P3 (PARTYNEXTDOOR 3), has dropped visuals for P3’s second single, the Vybz Cartel-sampled “Not Nice.”
Paying slight homage to R&B videos of the ’90s and early ’00s, director Adrian Martinez has PARTY walking in the desert alone and riding ATVs over sand dunes, while reflecting on the temptation of a woman who’s caught his attention.
While PARTY isn’t exactly seduced in the visuals, he IS joined by model-singer Paloma Ford on the beach. She, indeed, fits the part of “looking so nice” but appearing “bad bad,” rocking a Black bodysuit on an ATV of her own and a look of danger in her eyes.
Watch PARTYNEXTDOOR’s “Not Nice” music video, co-starring Paloma Ford, down below. And in case you missed it, tickets for PARTY’s “Summer’s Over Tour” with Jeremih are available for pre-sale now.
–Words by Bradford Howard