Rihanna Unveils New Fragrance ‘Crush’

Rihanna-Crush

Cash..Cash..Cash..Cash

Rihanna sweetens up fans senses once again, with the announcement of her next fragrance, Crush by Rihanna.

The second fragrance in her namesake RiRi collection (following last year’s RiRi) is said to be “empowering, strong, confident, and unapologetic,” as a “mysteriously sexy and provocative scent,” according to its press release.

The clear bottle, which Rihanna also designed, has a golden, elegant look while the box matches that aesthetic, adding a touch of pink to set things off.

That color scheme of gold and pink continues in a photo ad for Crush, which features Bad Gal on a bed, donning pink lingerie and heels.

Crush is scheduled to arrive at Macy’s and other retailers in August at a retail price of $20-$60.

#CrushByRihanna coming in August. 💕

A photo posted by Rihanna Daily (@rihannadaily) on

New fragrance alert! 💛 #CrushByRihanna will be available from August 2016.

A photo posted by Rihanna Daily (@rihannadaily) on



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