Beyoncé Talks Perfectionism, Ivy Park and More in ELLE



Hate it or love it, Beyoncé‘s blowing the dust off of her crown and there’s absolutely nothing you can do about it.

With last week bringing the first look at her Ivy Park activewear brand and the unveiling of her US and UK ELLE magazine covers, Monday morning gives us a sort of rewind as we see that she’s covered Sweden, France, Québec, and the Netherlands versions of the tasteful magazine as well.

Not only do we get to see that she’s nabbed a global deal with Elle for the publication’s May installment (meaning that she’ll be gracing 45 covers), we also finally get to see a few shots of what we can expect from the 10-page spread, and some exclusive interview excerpts as well!

When asked about the pressure of perfectionism – which she’s discussed in the past – the powerhouse stated: “It’s really about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”

The Ivy Park brand, which will be available for purchase this month, also gets some shine in the issue. Bey exposed the reasoning of it name, the importance of the brand, and more by telling the publication: “It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”

The talented megastar also gave knowledge of the game to the businesswomen, telling them that:”It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”

Honestly, whether you’re a fan of Beyoncé or not, you’ve got to admit that this rollout for the upcoming project is interesting and very much anticipated by all. Hold on to your hats friends, Beyoncé is coming sooner than you think!

Check out a few more pictures of the ELLE shoot below!



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