Rihanna Launches ‘AntiDiary’ Experience


Rihanna isn’t playing around anymore, as anticipation builds stronger and stronger for her long-awaited new album ANTI. Today, RiRi launched a new website for the album called ANTIdiaRy.com in promotion of the project.

It’s unclear what the experience will offer, but users are asked to sign up for a mailing list via their mobile device, while a video plays in the background.

“She’s waiting for you. Are you in? Go to ANTIdiaRy.com on your mobile device,” reads a message on the site. The Samsung logo appears at the bottom of the page.

Rihanna’s partnership with Samsung, reportedly valued at $25 million, includes sponsorship of ANTI and her upcoming tour. Samsung plans to use Rihanna to help promote its Galaxy line of products and wants exclusive use of Rihanna-related video content for its Milk Music app.

While unconfirmed, HITS Daily Double reports that the album will arrive on Black Friday, Nov. 27. It will be available exclusively on TIDAL for a week before hitting stores and other digital retailers on Dec. 4.

Rihanna recently shot a video for a new song in Los Angeles, which had her wearing a custom latex catsuit.  Peep the teaser below:


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