Rihanna Goes Platinum for PUMA In Campaign Video


Rihanna may be taking some extra time with her next album, but in the meantime her brand continues to expand into consumer goods.

As part of her recent deal with PUMA, the pop megastar appears in a new 30-second spot for the company’s Platinum program. As the “Bitch Better Have My Money” instrumental plays in the background, she speaks about her strength and getting ready to conquer the world.

“Why do I train? I train to get stronger,” says RiRi, who models some PUMA workout gear. “To climb higher, to go further. To have the strength to cross oceans and realize my dreams on the other side.”

Not only does she serve as PUMA’s creative director, RiRi is also contributing creative director for trendy sock company Stance. She recently directed a campaign for her first collection. Check out both clips below:


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