Tyrese Recreates Coca-Cola Commercial 20 Years Later to Promote New Album ‘Black Rose’

Tyrese is on a mission, not just to sell records, but to try and shift today’s habits and culture, and remind people how important a “real” “full” R&B album is.  20 years after he rode the bus in the Coca-Cola commercial that launched his career, the singer/actor got on the bus early Tuesday to help spread his message.

“Sometimes you just gotta take em back to where it ALL STARTED!!!!!! 20 years ago…. I took this ride and it changed my life forever – to God be ALL the Glory…People base “success” of an album on the first week of sales….Let’s make a statement R&B fans…. It’s our turn,” wrote Tyrese.

After singing his new single “Shame” Ty took a moment to further explain, “It’s OK to be a dreamer, it’s OK to think big, it’s OK to dream beyond your reality… ‘Black Rose’ I’m not going to rest until it’s #1 on Billboard R&B and #1 on the Top 200, it’s OK to dream big,” he said.

‘Black Rose’ is in stores now. Check out the video below:

Sometimes you just gotta take em back to where it ALL STARTED!!!!!! 20 years ago…. I took this ride and it changed my life forever – to God be ALL the Glory… Watch he full video on my Facebook.com/Tyrese #BlackRoseMission #Determination #DreamBig #CocaCola my original family…..

A video posted by TYRESE (@tyrese) on Jul 14, 2015 at 8:25am PDT

Part 2 – Sometimes you just gotta take em back to where it ALL STARTED!!!!!! 20 years ago…. I took this ride and it changed my life forever – to God be ALL the Glory… Watch he full video on my Facebook.com/Tyrese #BlackRoseMission #Determination #DreamBig #CocaCola my original family….. Support the #BlackRoseAlbum link in the bio – do it NOW!!!

A video posted by TYRESE (@tyrese) on Jul 14, 2015 at 9:45am PDT

Part 3 I won't rest until RADIO, FANS OF ALL RACES AND SEXUAL PREFERENCES DECIDE TO DO SOMETHING THEY DONT DO ANYMORE…. BUY A FULL R&B SOUL ALBUM THAT DOESNT HAVE 15 rappers on it….. It's #GrammySeason it's #RnBSeason…. It's #GrownFolkSeason kids have a seat….. Music just grew up…: #BlackRose – are you still at home..?? a BEST BUY, FYE, TARGET, WAL-MART, and all independent retailers…. Pop radio stations you're on notice right now…. I need you to answer the question…. Are you gonna once again let another SMASH just stay on urban radio.?? It's #2 on billboard and YOUR listening audience would love and embrace this song too… Music has no race, had no boundaries #SHAME ft Jennifer Hudson was created for LOVERS around the WORLD!!!!! Top 40, Mainstream, Rhythmic stations – it's YOUR turn to support R&B soul that a real black man is singing…. It's my best and all I want is for the fans to hear it and embrace it… I love you and thank you!!

A video posted by TYRESE (@tyrese) on Jul 14, 2015 at 10:25am PDT

It's me today and YOU tomorrow! I won't rest until RADIO, FANS OF ALL RACES AND SEXUAL PREFERENCES DECIDE TO DO SOMETHING THEY DONT DO ANYMORE…. BUY A FULL R&B SOUL ALBUM THAT DOESNT HAVE 15 rappers on it….. It's #GrammySeason it's #RnBSeason…. It's #GrownFolkSeason kids have a seat….. Music just grew up…: #BlackRose – are you still at home..?? a BEST BUY, FYE, TARGET, WAL-MART, and all independent retailers…. Pop radio stations you're on notice right now…. I need you to answer the question…. Are you gonna once again let another SMASH just stay on urban radio.?? It's #2 on billboard and YOUR listening audience would love and embrace this song too… Music has no race, had no boundaries #SHAME ft Jennifer Hudson was created for LOVERS around the WORLD!!!!! Top 40, Mainstream, Rhythmic stations – it's YOUR turn to support R&B soul that a real black man is singing…. It's my best and all I want is for the fans to hear it and embrace it… I love you and thank you!! Link in the bio…. #SupportRnB let's save MUSIC!!!

A video posted by TYRESE (@tyrese) on Jul 14, 2015 at 10:26am PDT

Watch the full video here.