R&B veteran Joe returns with the anticipated music video for his latest single “If You Lose Her,” off his No. 1 R&B album Bridges.
A fan favorite off the singers 11th studio LP, the single speaks to a man about the consequences of neglect through their own selfish pleasures.
The Bille Woodruff-directed visual was filmed at the historic Million Dollar Theatre in Los Angeles. The video features a unique element, with international sand artist Kseniya Simonova creating an elaborate sand story that beautifully depicts the thought provoking lyrics. The sand story is juxtaposed with scenes of Joe performing the emotional ballad to an audience of two lovers facing a crossroads.
“If You Lose Her” was the No. 1 Most Added song at Urban AC radio last week. On September 13 you can catch Joe performing on ‘Verses & Flow‘ at 10pm ET/9c on TV One.
Check out his brand new video below:
The master