Kirko Bangz struggles to make a better life for him and his family in the video for “Rich” featuring August Alsina. In the powerful visuals, shot in L.A., the Houston rapper gets caught up with the wrong crowd and makes some poor decisions, which ultimately lead to his demise.
While he sings about his personal experience in the music industry, the video takes a more universal approach.
“There are several ways to becoming ‘Rich,’ which one will you choose?” he asks at the end.
Watch the new video below: