Earlier tonight Melanie Fiona premiered her new video, “This Time” for the 106 & Park crowd. The Canadian songstresses chemistry with fellow Roc Nation star J. Cole was electric, but it was her own creative touch that makes it in her words “unlike anything out there.”
“Myself and my manager Carmen Murray actually came up with the concept of a lot of the visuals that you see,” Fiona told BET.com.
”I didn’t want it to be a relationship video even though the song is about a second time at love.”
Fiona, who has played a creative role in past videos as well explained, “I wanted this video to be really beautiful with really good elements of photography, and great angles I wanted people to get a vibe for me. Now they have it thanks to director Colin Tilley.
Watch the video premiere below… UPDATE: Added the official, online version.