Archive for September 8th, 2008

Joe DJBooth.net Interview

In the United States, the term “Average Joe” refers to an “average person.” In the case of veteran R&B singer Joe Thomas, however, the word “average” simply doesn’t apply.  Over the last fifteen years, the Georgia-born artist has released six major albums, two of which received multi-platinum certifications, and has toured all throughout the world as a direct result.

After spending the last decade signed to Jive Records, the singer has parted ways with his former label home and is set to release three new projects in the next six months under the joint independence of Kedar Entertainment/563 Music.  On September 23, he will unveil “Joe Thomas, New Man,” followed by a six-song special edition EP that includes guest work from the likes of Mario, Trey Songz, Busta Rhymes and Nas among others, and a second LP next February entitled “Joe’s Signature.”

In an exclusive interview with DJBooth’s DJZ,” Joe steps inside the booth to talk about his new found musical independence, R. Kelly’s alleged mischievous actions against him, why you never want to be caught inside the dreaded “friend zone,” and what you’d find if you made a trip to “Joe’s Crib.”

DJ Booth:  What’s goin’ on, everybody?  It’s your boy, ‘Z,’ doin’ it real big, and joining me inside the DJ Booth is an R&B singer who will officially be a New Man on September the 23rd.  Please welcome the very talented and newly independent Joe – how you doin’?

Joe Thomas:  Z, what’s up, baby?

DJ Booth:  Not too much.  So, in becoming a new man, you’re officially going by your full name, Joe Thomas.  What went into your decision to change it up at this point in your career?

Joe Thomas:  It’s really one of those things where you’ve got my friends who have to explain me, identify me with my song, so it makes it a little easier when you’ve got a last name to identify with, as opposed to, you know, Fat Joe, and some people just call him “Joe” as well.  It’s just to make it a little easier for people to really get the identity on which Joe they’re talking about.

DJ Booth:  Well, when some Joe’s want to become a new man, they might go shopping.  How did you artistically go about making this transformation?

Joe Thomas:  Well, I started my own label.  I partnered up with with Kedar Entertainment Group and my label is 563 Entertainment, and we gotta deal with Universal/Fontana.  So that’s the first step in [becoming] a new man: just bein’ the CEO, and runnin’ my artistic side.  So, beautiful, beautiful move to be independent, and I couldn’t stress that enough.

DJ Booth:  I agree completely.  One of your two new singles is titled “E.R.,” so is it safe to assume that the single choice could also be a metaphor, as in, your career is being revitalized by your departure from Jive Records?

Joe Thomas:  Exactly.  I went through a lot with Jive and the other label I was on, Mercury Records, back in the day.  They taught me a lot as far as business side, and how to be patient in a lot of different situations, and I walked out of the situation with an extreme amount of knowledge and drive, which has got me to this point, to knock out 2 albums in 3 months.

DJ Booth:  In another interview you did, you indicated that former labelmate R. Kelly personally tried to sabotage the promotions of a few projects that you dropped at the same time, while you were both signed to Jive.  Did you get any indication that was going on while you were signed, or was it since you’ve left?

Joe Thomas:  I’ve heard over the years that my career deserves so much more, and I don’t get enough airplay.  That could be the result of all that, but who knows, man?  It was an alleged statement that was made to me from a respectful PD, and, to me, I took it personal and I responded.  To me, that’s neither here nor there now, ‘cause I’m movin’ forward, and my focus is movin’ so much faster than any artist that I’ve heard at this point.  My grind level is tremendous, and I gotta credit my team.  I’ve got a serious team of people, staff, we work with about 15 people, and we have about 5 different regionals across the US, so we’re lookin’ real good.  We’re an independent company, but we’re runnin’ it as a major label.

DJ Booth:  I know that you guys worked together on a few of your projects in the past.  If you were to get the chance to talk and smooth out any differences, is there any future of possible collaboration?

Joe Thomas:  Well, just through conversations with other people who know him way better than I do, who have had run-ins with him, I’m just not sure he would be the one who, if he did do it, would own up to saying that he did it.  So I don’t know.  I mean, I’m not the one to sort of go out and hold a grudge on anybody, ‘cause I’m not a disgruntled artist, by [any] means – I don’t need to be – but, [the way I look at it], if he wants to sit down and talk, let’s talk about something else, let’s move on from all that.  I don’t want to hear a denial of something that could be a true fact.

DJ Booth:  Moving forward ourselves, your other current single, for which you recently released a video, Why Just Be Friends, tackles a situation that I have found myself in so many times – we must have dated some of the same chicks, Joe.  Reveal a story about getting caught in that “friend zone,” and what you did to escape the purgatory?

Joe Thomas:  Yeah, that’s the fun of it, ‘cause most guys have been there.  If they haven’t, they will been soon.  There’s women that are just that incredible that we’ll wait long enough, just bein’ a friend, waitin’ for the opportunity – some girls are just that fine.  Just havin’ a scenario with a record like that made it more fun.  I know you’re feelin’ me too, I know we’re friends, but I see the eyes, I see the attraction, and I feel that we could take this further than just bein’ cool and whatnot – that’s why I invited you here to this party.

DJ Booth:  Well, I have an idea: if I should ever find myself in that quote unquote “friend zone” again, would you mind if I just dialed you up and had you sing to the girl, and had you convince her that she should let me out [of the friend zone]?

Joe Thomas:  See, I don’t know if that’d work in your favor or work against you. [laughs]

DJ Booth:  ‘Cause once she hears your voice it’s over – is that what you’re tryin’ to say?

Joe Thomas:  [laughs] You never know.  She may be captured by some sort of charm in my tone – I don’t know.  It may spark a moment that takes her back to another relationship.  I don’t wanna do that to you.

DJ Booth:  Yeah, plus, once she hears your voice it’s probably over.  She’s like, “Oh, you’re friends with Joe?  Forget about it, I’m not interested in you anymore!” That was a bad idea.”

Joe Thomas:  Believe it or not, man, it actually doesn’t work that way.  Girls ask me to sing all the time.  But if they’re attracted to you, they’re just attracted to you.  You got some ugly guys who get way finer girls than a attractive superstar.

DJ Booth:  Yeah, but it doesn’t hurt to have your set of pipes, my friend.

Joe Thomas:  That helps out; that sort of shortens the stick up a little bit.

DJ Booth:  Yeah, don’t be so humble.  Joe, I read that most of this project was done at Joe’s Crib Studio.  So, is this actually a studio at your home, or do you just call it your crib?

Joe Thomas:  Yeah, it’s my place.  I did a lot of recording here.  I got the whole ProTools setup.  I love working here because it’s so comfortable, and it’s quick.  I work on my time, I don’t have to worry about, “All right, man, time is money,” even though it is.  Man, it’s so comfortable.  You got your engineer who can sleep over if he needs to, ‘cause you got extra rooms.  It’s just a real cool environment, and it’s usually just me and the engineer.

DJ Booth:  Compare and contrast the recording sessions from earlier in your career, when you weren’t working in your own home studio, to now, when you do have the freedom and the capability to work on your own time, without someone else looking at a clock and saying, “Let’s go.”

Joe Thomas:  With most major labels you’ve got to send in a PO.  [A PO is] a payment option that you send in before you get to the studio.  It’s an agreement to say, “I’m gonna guarantee [a] certain amount of days or a certain amount of hours.” Sometimes that’ll take 3 to 4 days.  Maybe you’re in a city where you wanna just get in real quick, and get in right now.  That’s the advantage of havin’ your own spot and havin’ friends that you know with their own studio.  You never have to worry about time, and the comfort level, you don’t have to worry about bein’ in a building where the label’s gonna pop down at any second, just to check on things.

DJ Booth:  Besides, artists can’t be under pressure to create masterpieces.

Joe Thomas:  [They] shouldn’t be.  Why would you want someone to be under pressure?  Some pressure’s good, but when you’re under unwanted pressure that takes your creativity away, then you’re creating a bad situation for the artist.

DJ Booth:  It’s like telling a painter, “Okay, well, you have to do this masterpiece, but it has to be done in 5 hours.” It doesn’t work that way.

Joe Thomas:  It can’t be done, especially if you want it done in a quality fashion.

DJ Booth:  Exactly.  I read a quote from your bio, that says, “The artists who are my heroes, be it Marvin, Prince, or Donnie, were never too proud to revel their true selves. It is impossible to be a true artist if you aren’t honest.” So, 7 albums deep into your career, Joe, has there ever been a point where you felt like you held back, or didn’t fully let down your guard?

Joe Thomas:  Well, there’s a few albums where I held back on writing some personal things, that I couldn’t express at the time.  But years later, you find that you’ve gotten over it, you’ve moved on, and now you’re comfortable to talk about it.  So that’s like, with the album, one of the songs, “Heart Behind My Eyes,” that’s on New Man, the rest of the songs that talk about that [are] comin’ out in February.  So you got a real personal album that’s comin’ in February, which is [Signature], which really talks about that deep, personal side.  But with the September 23rd album, New Man, it’s one of those more fun albums.  It still talks about relationships, and goin’ through things, and regretting certain things you did or didn’t do.  It keeps you right in the zone of songs that people want to hear, that relate to their everyday life.

DJ Booth:  After these two albums are released, there won’t be anyone who’s followed you throughout your musical career who won’t know what you’re all about and what you’ve been able to offer…

Joe Thomas:  That’s been incredible, to follow my career to such an extent, to know all the songs that I’ve put out, and for me to know that they’re quality songs that I put time into.  And that’s the thing that most people get from me, is my songwriting, my melodies, the way I look at it, the way I interpret it.  In the beginning, I didn’t realize that was what I was doin’ – you know, [I] was just doin’ music – and eventually I developed a style which is really, really distinctive.  There’s a few artists out there that have a similar sound, that [are] really carryin’ R&B as well.  I try to just create my own style, and really perfect that and work on it.  And even on the outside, remain a certain individual; you know, when people see me off-camera, I’m just [as much] a person to be respected as I am on-camera.

DJ Booth:  Well, that’s why I got you on the phone today.  Fifteen years in the industry, still doin’ it real big, two new projects on the horizon – Joe, give everybody a website or a MySpace page, so they can find out more, of course, about both of these projects, and anything else you have going on.

Joe Thomas:  You can still find me on joescrib.com, myspace.com/joethomas.  We got the tour happenin’ right now – 30 dates here in the states, at the end of September goin’ into October I’ll be in Europe, and I’m goin’ to Asia, and then I’ll be in Africa.  And after that, maybe take a 2-week vacation, then I’ll come back to the States and get it poppin’ again.

DJ Booth:  Only 2 weeks after all that?  I personally would take a month, but I understand that you’re on the grind.  Joe, I thank you so much for takin’ the time to join me inside the DJ Booth.  Nothin’ but the best of luck from this point on throughout your career, my man.

Joe Thomas:  Z, I appreciate the opportunity to talk to you, man.  Once again, it’s been a pleasure.  And I want to thank the fans for their time listening – I hope y’all pick that album up September 23rd, New Man.


The Dream & Tricky Stewart DJBooth.net Interview

Christopher “Tricky” Stewart and Terius “The-Dream” Nash took over the radio in March of 2007, and they haven’t loosened up their grip ever since.  As Rihanna’s smash single, “Umbrella,” exploded across the country, the production and writing talents of both men immediately skyrocketed into high-demand.  In the months to follow, the duo was courted to create hit records for Mary J. Blige (“Just Fine”), Mariah Carey (“Touch My Body”) and Jesse McCartney (“Leavin”).

The best example of their collaborative talents arrived on store shelves this past winter, when The-Dream released his debut album, “Love/Hate.” The gold-certified project, which spawned the Top 25 singles “Shawty is A 10,” “Falsetto,” and “I Luv Your Girl,” was fully written, produced, composed and arranged by the duo.  Additionally, their success has given them the opportunity to craft hits for a slew of A-list artists including Beyonce and Ciara, in addition to securing a December release date for Nash’s sophomore project.

In an exclusive interview with DJBooth’s DJ “Z,” The-Dream and Tricky Stewart step inside the booth to talk about their history as collaborative partners, what they’ve both been able to learn from one another, how their success over the last twelve months has changed their lives, and what listeners can expect from The-Dream’s sophomore album, “Love vs. Money.”

DJ Booth:  What’s goin’ on everybody.  It’s your boy, ‘Z,’ doin’ it real big, and joining me inside the DJ Booth, is a duo that goes together like PB&J.  Please welcome RedZone Entertainment‘s finest, Tricky Stewart and The-Dream – how you guys doin’?

The-Dream:  [sings] Radio Killa! What up?  You forgot Radio Killa, Z!  We used to be in the RedZone, gettin’ ready to score, and now we’re scorin’, now we just killin’.  How you doin’, man?

DJ Booth:  I’m doin’ great.  Thank you guys both for joinin’ me inside the DJ Booth.

Tricky Stewart:  It’s no problem – thanks for havin’ us.

DJ Booth:  You both have very intriguing backstories of how you guys got into the industry and climbed your way up to where you are today, but fill me in, ‘cause this is what I don’t know – how did the two of you actually hook up?

The-Dream:  Tell him how you hated me!

Tricky Stewart:  [laughs] I never hated Dream, I always loved Dream!  When I first met Dream, he was introduced to our whole situation by a guy named Rob Hunter, and then Dream started working with my brother, Laney.  You know, Dream is Dream all the time.  And in the beginning, when I first met him, I was like, “Man, that guy has so much energy!  Why is he so loud?!” And then our paths kept crossing over a period of time, and we just kinda started writing songs together.  I can’t even remember why or how we started writing songs together, but every time that we did write songs together, even when we weren’t working together, it was always something that was really close to being special, even back then.  I think when we started spending time doing it, everything just clicked.

DJ Booth:  And there you have it.  Let’s discuss the success that you guys have seen.  You’ve shared a lot of it over the last 12 months.  How do you feel that it has changed both of your lives?

The-Dream:  Well, I think it’s changed my life in the aspect that I want more.  Everything’s exactly how I thought that it would be.  I’ve seen the positive things come, like I thought they would, I’ve seen the negative things come, like I thought they would.  I don’t feel as much appreciation for our craft as we probably get if we were in the ‘80s or, you know, ‘70s, when music was at a certain high esteem, and everybody was really enjoying it and just havin’ a good time, but we still receive a lot.  A lot of people call us and congratulate us all the time.  And what it’s changed the most is my bank account!  My bank account is crazy! [laughs]

DJ Booth:  Tricky, I’m sure your bank account’s not hurting either, right?

Tricky Stewart:  No, I’m doin’ all right for myself.  Let’s just say all the bills are gettin’ paid on time – we’ll just put it that way.

DJ Booth:  Beautiful.

The-Dream:  It feels good to pay the IRS!

DJ Booth:  Guys, do you feel that the success has, in any way, shape, or form, changed the way that you approach new projects that you’re working on?

Tricky Stewart:  Yeah.  I would have to say it does.  The main thing is, once you become a hitmaker, you’re a hitmaker.  You’re not a “good songwriter” anymore.  You can’t write good songs.  People don’t like good songs anymore.  Everybody just wants you to come in and write a smash.  So I think the expectation is high, but at the same time our [expectations have] always been so high of ourselves that it’s not really an adjustment, but it’s just kind of the way people perceive you that I think is different.  Because we’re gonna do what we do the same way every day – we give 100% every project we do, we don’t go up and we don’t come down.  I think it changes, the way that people look at us, because whatever’s on the radio is what they want.  What they don’t know is, the record that’s on the radio, we did a year ago.  We have to keep it futuristic.  So sometimes we have to sell people on the idea of, “This is what the new thing is,” you know what I mean?

DJ Booth:  Discuss the pressure of having to always meet and then exceed the expectations that you guys have created for yourselves with the hit records.

The-Dream:  I think the pressure’s actually moreso on Trick than it is on me, because he actually understands the industry.  I really don’t care.  I’m already tryin’ to be great, and I’m probably three or four steps ahead of wherever you are.  Trick’s job is fooling the artists that don’t really buy into the system of what we do, [that] they could be goin’ a little slower than they should be, or [who] take a little longer to get to the hit, even though he knows exactly how to get to it.  Beyonce is crazy – Beyonce will get in and say, “Y’all do what y’all do – I’m gonna sing,” and it takes somebody great to do that.  It takes somebody great to know that you’re just as good at your job as she is at hers.  I would never go to her stage performance, and even when she was writing “Lights Out,” back in the day, and say, “This is how you do it.” I’d never do it when she’s in her element, and I’m hiring her to do a certain thing.  So, when you’re hiring us, how I think of it is, you’re hiring me to do something great.  That’s what I’m here to do.  I’m not here to take your money and go chill on the beach and go buy a new car – I’m here to do something great.  And most of the time artists don’t understand that.

DJ Booth:  Okay, so are we pinpointing this directly on the artist, though, or would you say its the labels or the people around them who are just not making good financial or executive decisions?

The-Dream:  It’s one of those things where, back in the day, a good idea came from somebody who didn’t have that much money, so the only thing that mattered was ideas.  What happens to somebody who has money to lose, they run out of ideas, or they don’t expand on them, because it doesn’t matter to them at that particular point.  I know that I need to sell records.  I need ten videos.  If you can load up a YouTube video to a single that’s not on my album, that I didn’t make a single, then I have a problem; that means that you’re more in the marketplace and on YouTube than I am, you have more face time than I do.  So, what do I have to do?  I have to catch up to the generation of computers and say, “Okay, cool, I have to shoot more videos now.”

DJ Booth:  Dream, everything you’re sayin’, to me at least, and people I’ve talked to about it, it’s all common sense.  So fellas, why is it that labels are not getting it?  Why is it that this is a recurring problem in the industry in which you both work?

Tricky Stewart:  It’s because the labels made a lot of money for a long time doin’ it a certain way.  When there’s evolution, some people aren’t quick to be up on technology.  Just think about how old people are – like, you tell ‘em about the ATM card, they’re like, “Oh, no, I’ll just go to the bank, I don’t need an ATM card.” There’s things that come along in time.

DJ Booth:  We’re sayin’ the labels are a bunch of senior citizens, and we need to educate?

Tricky Stewart:  No, no.  I’m not sayin’ that they are, particularly, I’m saying that the thought process of how they became zillionaires doing the model, it just changed.

DJ Booth:  Exactly.  Let’s focus on the dynamic between the two of you guys.  What is something that each of you has learned about the other that you feel has made you both better musicians as a result?

Tricky Stewart:  I think the biggest thing that I learned from Dream is that it’s never over; the record’s never over, it can always be better.  If it’s not physically in the consumer’s hands, then you have a chance to do something about it, all the way up until the pressing plant.

DJ Booth:  Dream?

The-Dream:  What I learned about Tricky is that he’s crazier than a motherf*cker – nah, I’m just kidding!  No, what I’ve learned is, sometimes I do get away with saying that things aren’t over till they’re over, but there is now a cutoff in my mind where I need to get to my idea a lot quicker because of him.

DJ Booth:  Well, hopefully I gave both of you the opportunity to find out what the other person thought about you today.  So, with that in mind, let’s move forward once again.  We basically let all of our members know that we would be talking to the both of you, and we had a plethora of questions sent in, and selected three from about a couple hundred.  The first one comes from Mike of London, England, and Mike wants to know, what do you both think makes your styles unique within today’s competitive industry?

Tricky Stewart:  I would just say that it has so many different influences.  We listen to all different kinds of music.  There’s genres of music that I really, really listen to, that Dream may not really listen to that much, and there’s genres of music that he listens to a lot that I don’t listen to that much.  What happens is, all those different things that we have goin’ on in our heads kind of meet in the middle, and it’s just like a big, scrambled omelet, with a bunch of information, and it just turns out beautiful.

DJ Booth:  That was a pretty simple answer.  Next question comes from Kimberly of Detroit, Michigan, and she said, “What artist, who you guys have not had the chance to work with thus far, would you place at the top of your ‘We need to get into the studio with them,’ list?”

Tricky Stewart:  I would say probably Gwen Stefani, or Alicia Keys.

The-Dream:  Yeah, I was just gonna say Alicia Keys.  We’re kinda on the same page.

DJ Booth:  I don’t even have to ask you guys why Alicia Keys – it’s pretty obvious.  Last question, guys, comes from Teaspoon of Yonkers, New York.  He said, “What are the chances that a Dream album will ever be released that is not co-produced and written by Tricky Stewart?”

The-Dream:  The chances of that are probably zero, ‘cause that goes back to common sense, which is what I don’t deal with.  I can literally fight him right now, we can fight, I can shoot him, and if he’s still alive afterwards he’s probably gonna be on the next album.  You can say you don’t wanna be my friend, but you’re gonna be my friend, ‘cause I’m gonna make you money and you’re gonna shut up!

DJ Booth:  Tricky, did you hear that?  The-Dream just promised you job security.  How does that feel?

Tricky Stewart:  [laughs] It feels really good.  That’s Dream’s way of showin’ love, y’all!

DJ Booth:  A project that the both of you are working very closely with is Dream’s sophomore album, Love vs. Money, which will find store shelves and online retailers later this year, in December.  Talk about the direction of this project as it is different from the debut.

The-Dream:  Never use the word “different.” It’s the same thing.  Where I ‘m blessed is that everybody bought into me on the first album.  I didn’t fool anybody – I wrote those lyrics, I wrote those words, those pop records that were on there at the end, they were my pop records.  This album’s gonna be the same thing – a little more beefed up, I’m just gonna give you more.  Every album I’m just gonna try to give you more of me, and what I think about certain things.  I think what artists used to be is, why you fell in love with Prince, and Michael, and Sam Cooke, Otis Redding, and all these guys, [is] ‘cause they let you into a certain part of their heart.  And it isn’t about, “Man, is the beat hot, is the beat killin’ today?” This album is just gonna be the first album on crack, basically.

DJ Booth:  Tricky, it sounds like Dream had a direction with this album.

Tricky Stewart:  I mean, we’re really tryin’ to be great, at the end of the day.  That’s the message that we’re tryin’ to put out there.  Money and all that sh*t it cool, but at the end of the day we’re just tryin’ to be great, and put something out in the universe that’s really been thought about, where musicians and people that really appreciate music can listen to our stuff and be like, “Okay, here are some people that are payin’ attention.”

DJ Booth:  Isn’t that the truth – I agree wholeheartedly.  The only difference between my greatness and your greatness, guys, is mine unfortunately doesn’t buy the Bentley.  But it’s okay.  Why don’t both of you give a website, or a MySpace page, something so that everybody can find out more about what you both have coming up the rest of this year and into the next.

Tricky Stewart:  You can go to redzoneentertainment.com.

The-Dream:  radiokillarecords.com – it’s not up right now, but it will be!

DJ Booth:  Guys, I really appreciate your time, for joinin’ me inside the DJ Booth, and wish you both nothing but the best of luck.  I look forward to all the projects you have comin’ up later this year.

The-Dream:  Thank you so much, Z.


New Music: Joe

A new track from singer/songwriter Joe surfaced today. The track is called “Man In Your Life”, and it contains the same sample as Nas’s recent single “Hero”. Joe’s first studio album since his recent release from Jive Records, New Man, will be hitting stores September 23rd, make sure you support him and buy the album.

JOE – MAN IN YOUR LIFE

 

 


New Music: Casely

Here is a new track from rising singer/songwriter Casely, titled, “Crush”. It was produced by Danjahandz. Casely is hard at work on his major label debut album, 1985 due out this year via Diaz Brothers/Epic Records.

CASELY – CRUSH

(PROD. BY DANJAHANDZ)